OVERVIEW:
The Elements Collection by 30Sundays presents a captivating array of sunglasses renowned for their meticulous craftsmanship using Italian Mazzucchelli acetate.
The Elements Collection by 30Sundays presents a captivating array of sunglasses renowned for their meticulous craftsmanship using Italian Mazzucchelli acetate.
Inspiration & creative concept:
The products have a unique frame shapes featuring wave like forms and natural textures. The intense blues, greens, purples and browns being the trendiest colors of the season, were the inspiration for the storytelling - Elements of the Arabian Landscape.
Based on their colors the SKUs were assorted into 6 Capsule Collections, and landscapes to match were conceptualized - Desert Dunes, Ocean Waves, Lush Oasis, Sunset Skies, Terra Tones, Stark Graphite
EXECUTION:
To bring this vision to life, we collaborated with a well known Saudi Fashion Influencer - Mony to style her favourite looks. Six different sets were designed and built to capture the essence of the different Arabian landscapes. For a 360 brand expression every detail was developed in synergy : set design, styling, photography, packaging, marketing communications (online & offline) for a complete retail launch campaign.
