Bringing Outdoor Spaces to Life
Bluestream is an outdoor furnishings manufacturer offering a wide range of solutions for public spaces. Shifting their focus to a more design centred approach to their urban products, they approached us to design a catalogue for their new collection that reflects the same.
Our goal was to conceptualise a look that showcases the products in urban environments and we decided the direction to be playful and whimsical in expression. Introducing bright colours, unusual props to the street environment, we conceptualised and developed landscapes, featuring the products from interesting angles forming patterns.
For the layout design, we continued to use colour blocking paired with clean bold typography and vivid imagery, inducing a new life to conventional outdoor spaces.